The Online Strategist

Tagged: mark smiciklas RSS

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  Oscar Del Santo 12:58 pm on October 10, 2009 Permalink | Reply
  Tags: mark smiciklas, Online Strategy (5)   

  Online Strategy 101 

   

  Online Strategy 101 (for small businesses)

  Creating an online strategy worthy of that name can be an arduous proccess for many small businesses. Thanks to the creative genius of Vancouver social media entrepreneur and blogger Mark Smiciklas, we now have an attractive visual guide that covers the essentials of building an online presence from scratch that will allow any and every small business to become an active participant in the social web and market their products or services effectively.

  I have converted this presentation to Scribd and would like to share it here with you all. It is worth reading even if you consider yourself an online or social media marketing pro.

  View this document on Scribd

   

  Oscar Del Santo is an online strategist, publicist and trailblazing reputation manager. He helps individuals and organizations achieve their online goals through the implementation of tailor-made online strategies with strong social web and ORM components. He is a sought-after ‘de-mistifying’ trainer, key speaker and trusted & confidential advisor in online reputation crises scenarios .

  

  Oscar Del Santo, and Mark Smiciklas are discussing. Toggle Comments

   
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    Mark Smiciklas 7:44 am on October 12, 2009 Permalink | Reply

    Hey Oscar – Thanks for featuring my e-book in your blog post…and for uploading it to Scribd! Regards, Mark.

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      Oscar Del Santo 11:23 am on October 12, 2009 Permalink | Reply

      Thank you Mark for creating this wonderful resource.

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  Oscar Del Santo 2:38 pm on October 8, 2009 Permalink | Reply
  Tags: intersection consulting, mark smiciklas, ROI, Social Media (4), social media marketing (2)   

  The true ROI of the Social Media 

   

  The true ROI of the Social Media

  A fierce debate has been taking place in the blogosphere for quite some time regarding the ROI (return on investment) value of the social media and how to measure it and present it in credible ways to ‘Generation X’ (and older) hard-nosed marketing directors. In the heat of the argument, all kinds of ingenious proposals have been put forward, ranging from the dismissal of ROI as a valid concept when applied to the social media to its substitution by more appropriate acronyms like ROA (return on attention), ROE (return on engagement) and the like.

  Luckily for us – embattled client-facing online strategists and account managers of all guises – the visual genius of Mark Smiciklas from Intersection Consulting has come to the rescue with a simple yet brilliant graphic (based on Shane Gibson’s Social ROI model) that encapsulates the multifacted nature of Social Media ROI.

  

  As we can see, the ROI of the Social Media goes well beyond hard and fast sales and affects intangibles such as reputation, client retention, client education or the building of trust that are simply crucial to the long-term success of any business.

  Just as the old-fashioned accounting conventions were not taking into account environmental impact and/or the losses that the environment was incurring as a result of business operations, ROI as traditionally understood and applied in marketing fails to do justice to the social media boon businesses of all kinds can enjoy if they implement sensible and strategically sound social media marketing plans.

  I very much hope that this revealing graphic will help to present social media ROI in all its depth and breadth to organizations willing to invest into the social web.

   

  Oscar Del Santo is an online strategist, publicist and trailblazing reputation manager. He helps individuals and organizations achieve their online goals through the implementation of tailor-made online strategies with strong social web and ORM components. He is a sought-after ‘de-mistifying’ trainer, key speaker and trusted & confidential advisor in online reputation crises scenarios .

  

  Verónica Aimar, and ¿Cuánto valen 3000 fans en Facebook? are discussing. Toggle Comments

   
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    Verónica Aimar 1:33 pm on October 15, 2009 Permalink | Reply

    A wide range of variables to work on, once having them incorporated as part of managing the Social Media effects/consequences. Thank you for this clarifying graphic.